Updating your website is important for several reasons. Updating your website not only makes your website more secure and prevents hacking, but it also supports your internet marketing strategy and increases traffic to your website. For this reason, companies are encouraged to update their websites on a regular basis.
Updating your website can be done in a number of ways. There are three main methods:
- Updating your website platform and security
- Updating content
- Updating the design and user-friendliness.
Reasons to update your website
Site Update – Security
One of the main reasons websites are hacked is vulnerabilities created by outdated website frameworks or plugins.
Choose a secure website platform
Companies should use secure website frameworks. Using a platform without a strong developer community behind it can lead to your website being hacked without your knowledge. WordPress is one of the best and most secure website development platforms, continuously releasing updates to keep you up to date with threats and vulnerabilities.
Keep third-party resources up to date
The website also uses plugins for additional functionality. There are many plugins provided by developers around the world. Hackers occasionally find vulnerabilities in these plugins and may grant access to your site. Hackers target websites with this vulnerability. Plugin authors frequently release updates to address these security issues, so it’s important to keep them up to date. It’s also important to choose the plugins you install on your website carefully. Any plugin you integrate into your website should be reviewed to ensure that the author is experienced and provides ongoing support.
Choose a company that understands website security
Make sure the company hosting and/or developing your website understands the importance of website security. Even with the best website platform, many things can be misconfigured that compromise the security of your website.
Site Update – Content
Another important website update is content. Updating your website content can increase search traffic and convert visitors into customers.
Useful content builds brand trust
It is important that your content effectively communicates the benefits of your product or service to your target market. Providing informative content helps show your company is competent and builds credibility. When your target market trusts you, they are more likely to purchase your product or service. This is the ultimate goal of many websites.
Keyword content strategy
Another motivation for creating content is keyword targeting. The more pages on your site that describe your products and services, the more likely they are to appear when users search for those services. For example, if your business offers air conditioning repairs, you should have a page on your website dedicated to air conditioning repairs. Businesses can also use city-specific pages to find in specific city markets such as Raleigh, Durham, and Cary, NC.
Update your website design
Many companies focus only on content and internet marketing, but pay less attention to website design and usability. Poorly designed websites, such as clunky navigation bars, clunky colors, unappealing designs, and overly long contact forms, can cause visitors to leave without giving your company a chance. I have.
Responsive web design
30% of web traffic comes from mobile devices. So if your website isn’t designed for smartphones and tablets, you could be missing out on about 30% of your potential customers. Responsive websites automatically update to adapt to the screen size and resolution of your device. This improves the visitor’s user experience and makes them more likely to purchase your product or service.
Customer bespoke design
The design of your website should be based on the needs of your target customer. This includes providing easily accessible and engaging content that is useful to your ideal customers. It also means that the website is focused on ultimately converting those visitors into customers.
Conclusion
Regularly updating your website prevents security threats to your website, increases traffic and conversions with updated content, and provides a user-friendly experience using modern web technologies such as responsive web design. can.